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Chris Ducker - Author of ‘Rise of the Youpreneur’ talks personal branding, outsourcing and events





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This week's episode features an amazing entrepreneur Chris Ducker. Chris runs The YouPreneur Summit, an annual conference with over 500 attendees, and has used meetups and masterminds throughout the growth of his many businesses. He’s a super inspiring guy and I think you are going to love this conversation.

In our chat we discuss:

  1. Going to Cebu, Philippines - why he went there
  2. How Chris became a ‘virtual CEO’ and only occasionally goes in to the office
  3. Becoming an outsourcing expert and founding www.virtualstafffinder.com
  4. What it’s like to start a BPO (Business Process Outsourcing) company in the Philippines
  5. Running ‘Tropical Think Tank’ a high ticket price ($4000) event in the Philippines
  6. Becoming a personal branding expert the Youpreneur expert
  7. Why and how did he start the ‘Youpreneur Summit’ in London
  8. Full circle - Why Chris moved back to the UK

The podcast is sponsored by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees and plans from just $20/month! Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special secret discount code ;)

I hope you enjoyed the podcast and please leave us a review anywhere on the web it really means a lot to us!

Finally please join our Facebook Community of #eventprofs to keep the learning going…. and get in touch with me via dantaylor.me


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More information on Chris can be found below and please check out his podcast directly it’s really cool!:


EVENTSFRAME NEWS:

This week EventsFrame has been featured in AWeber’s latest update video with a focus on integrations! Check it out here.

A Deep Dive Into Discounts Part 3 - Group Discounts!

Over the last two weeks, we have talked about using Early Bird Pricing and Flash Sales. This week we are going to touch upon using Group Discounts to boost your sales and reduce your marketing cost.

Imagine if you could reduce your Cost-Per-Click cost by a factor of two or five or ten? Of course, everyone would want to! Anytime that you sell more than one ticket in a single order you are immediately reducing your marketing cost for that order. If we can increase the number of tickets sold at one time we are already ahead!

Ideally want to encourage groups of people to register at one time - organizations, clubs, companies, schools etc. To do this we need to incentivize the buyer to make that decision to include more members of their group in the registration.

For example, you might want to offer 5% discount for groups of 5+, 10% for groups of 10+ and 20% for groups of 20+. The discount levels need to be sufficient to push the buyer to register the largest number of tickets.

To setup Group Discounts on EventsFrame, simply head to your event, click on Registration and then on Discounts.

Use the Bulk Discount to setup a group registration, example below:




You will need to enter a name, the ticket that will be discounted and a minimum number of tickets to activate your chosen ticket discount.

Repeat this for all your tiers of discount.

Very important - discount order

EventsFrame will only apply one discount of each type to an order (for instance, EventsFrame would not give someone a discount for 5 registrations AND 10 registrations if they were registering 10 people).


EventsFrame reads the discount list from top to bottom, so in this example we would test against 20 registrations first, and then 10 registrations and so on to find if the order meets the requirement for the discounts:




You can see in this image we have the group 20+ listed first and then so on. An order of 13 would not get the 20% discount but would receive the 10% discount.

That’s it for this week - try out the Bulk Discount option and let us know how you get on!

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